I’m working at Vodafone as a financial decision support manager. Especially for the last three years i’ve been working on large data sets so that i can improve the decision making process for sales and marketing people. During these years, i’ve been faced with the constraints on analyzing this large data sets. I would like to improve my data science skills to support decision making process with efficient and effective solutions.
Using R to help industry clients - The benefits and Opportunities by Dr Lisa Chen
Dr Lisa Chen introduced Harmonic Analytics that is a very young data science company founded in 2003. Harmonic Analytics creates solutions for customers from different sectors including; agriculture, aviation, banking, energy, government, health, telecommunications and utilities. Harmonic analytics has experience using R including designing solution-based models for various problems of the customers. Dr Lisa Chen shared the observations from industry professionals. Based on the observations, executives enjoys R due to cost effectiveness, problem solving abilities in shorter periods and efficiency - ease of use. Managers likes working with R because of team building, functionality and internal development. Common concerns for R in different sectors are no commercial support for R models, capacity shortage and choice of language (R or Python). Opportunities on R for industry clients are solution diversity, data visualization options and data quality. To sum up, based on the experience of Harmonic Analytics, there is a rapid growth in using R and industry professionals are more willing to meet the data scientists than the past.
In telecommunications industry, churn refers to disconnection of the customer from one operator. In telco business, it is a very important KPI because most customers have multiple options in the market. In this article, a prediction model for churn is represented by using R.
#1 - Social Network Analysis for Telecoms
The slides describe the analysis of historical telco data from several major North American markets. It shows the social network influence is a strong predictor of a customer churn.
Social Network Analysis for Telecoms